Shills and Tools
Okay, kids, today we are going to discuss the differences between being a shill and being a tool. Wikitionary has a couple of definitions for "shill" : A person paid to endorse a product favorably, while pretending to be impartial. An accomplice at a confidence trick during an auction or gambling game. I was in advertising for years -- I am (sad to say) well acquainted with the art and science of shilling. A classic example: back in the day, my then employer had as a client a very large brewery, which I shall call "A-B." When a proposal to require a 5 cent deposit on non-returnable bottles appeared as a referendum item on the Oregon ballot one election year, A-B took a very dim view, since they were a major producer of non-returnable bottles. Their response? They set up and bankrolled some phony grassroots committee ( "Citizens for Sensible Packaging" or some such bullshit) to oppose the measure. This is now referred to as "astro-turfing. A-...